Kyle Keenan’s Portfolio

Why Chain Design

Why Chain Design - SeeingDreams

Details

2 Styles: Surgical Steel and 14K Gold Plated.

On-Body Fit.

Unboxing Packaging view with double-sided card insert.

'Why' script — highlighting the 'Y' mold.

Up-close view taken on a mirror.

Packaging lift — to uncover 'The Why.'

Process

Original dangling chain inspiration.

Initial concept of 'Y' mold connecting the chain.

Visualizing options for 'Y' size, edges, and thickness

Finalized rounded edge 'Y' mold.

Finalized hang tag mold.

Finalized engraved SEE tag style

Proto 1

Visualizing different chain style options.

Visualizing different chain length options.

Final decision with Figaro-style links.

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