Kyle Keenan’s Portfolio

MAD SOLID Brand

I was commissioned to further clarify the MAD SOLID brand and create its visual identity. MAD SOLID is an athletic lifestyle brand based in Paris. Drawing from strategic input on the brand’s intended positioning and values, I developed the brand logo, slogan, and foundational identity guidelines to reflect MAD SOLID’s core ethos and differentiate it in the market.

Details

Showing the final logo version and variations for Mad Solid.

Process

Showcasing the slogan ideation and logo progression for MAD SOLID—exploring multiple design directions to intentionally reflect the brand’s values while maintaining the aesthetic and versatility the founders envisioned.