Why Chain Design

Why Chain Design

Details

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2 Styles: Surgical Steel and 14K Gold Plated.
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On-Body Fit.
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Unboxing Packaging view with double-sided card insert.
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'Why' script — highlighting the 'Y' mold.
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Up-close view taken on a mirror.
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Packaging lift — to uncover 'The Why.'

Process

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Original dangling chain inspiration.
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Initial concept of 'Y' mold connecting the chain.
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Visualizing options for 'Y' size, edges, and thickness
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Finalized rounded edge 'Y' mold.
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Finalized hang tag mold.
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Finalized engraved SEE tag style
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Proto 1
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Visualizing different chain style options.
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Visualizing different chain length options.
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Final decision with Figaro-style links.