Why Chain Design
Details
2 Styles: Surgical Steel and 14K Gold Plated.
On-Body Fit.
Unboxing Packaging view with double-sided card insert.
'Why' script — highlighting the 'Y' mold.
Up-close view taken on a mirror.
Packaging lift — to uncover 'The Why.'
Process
Original dangling chain inspiration.
Initial concept of 'Y' mold connecting the chain.
Visualizing options for 'Y' size, edges, and thickness
Finalized rounded edge 'Y' mold.
Finalized hang tag mold.
Finalized engraved SEE tag style
Proto 1
Visualizing different chain style options.
Visualizing different chain length options.
Final decision with Figaro-style links.