Kyle Keenan's Portfolio | Direction, Design, Development

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Why Chain Animation

Why Chain Animation

Individual Role: StoryBoard creation and creative direction from start to finish. // Collaboration: Working with a 3D artist from the first draft to the final version.

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The 1of1 Mascot Hoodie Animation

The 1of1 Mascot Hoodie Animation

Individual Role: StoryBoard creation and creative direction from start to finish. // Collaboration: Working with a 3D artist from the first draft to the final version.

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1 Jersey Animation

1 Jersey Animation

Individual Role: StoryBoard creation and creative direction from start to finish. // Collaboration: Working with a 3D artist from the first draft to the final version.

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Shoestring Short Video Ad

Shoestring Short Video Ad

highlighting the personalization and versatility offered through the shoestring belt feature.

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Before/After: Falling 1 Jersey

Before/After: Falling 1 Jersey

Showcasing the before and after of a still image post. /// Aiming to highlight the draped, lightweight, and flowing fit of the 1 jersey design.

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Before/After: Floating Mascot Hoodie

Before/After: Floating Mascot Hoodie

Showcasing the before and after of a still image post — for the release of The 1of1 Mascot Hoodie. /// Aiming to create a floating and falling illusion.

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MAD SOLID Brand

MAD SOLID Brand

I was commissioned to further clarify the MAD SOLID brand and create its visual identity. MAD SOLID is an athletic lifestyle brand based in Paris. Drawing from strategic input on the brand’s intended positioning and values, I developed the brand logo, slogan, and foundational identity guidelines to reflect MAD SOLID’s core ethos and differentiate it in the market.

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Only SD Hat Design

Only SD Hat Design

A low-profile performance trucker hat featuring a breathable, perforated performance sweatband and two-tone offset satin-stitch lettering for a built-in drop-shadow effect. // Individual Role: concept ideation, CAD mockups, graphic design, details, and specs. // Collaboration: sample and bulk production coordination with manufacturing partner.

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Wrestling Product Briefs and Design Concept Deck

Wrestling Product Briefs and Design Concept Deck

A slide deck presentation created to showcase wrestling product concepts for the sleek and technical wrestler archetype. // Includes: Market opportunity, consumer insights, design focus, product briefs, and design concept sketches.

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Loma Footwear Design

Loma Footwear Design

To provide a performance fit and easy on/off solution for senior athletes with arthritis in their hands. // Done in collaboration with my UO SPM product team. // Individual Role: Creating and revising the design from the first sketch to the final sample.

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SD Military Font Design

SD Military Font Design

I designed the SD military font for the SeeingDreams brand. Taking inspiration from traditional military fonts and modern style to develop an entirely new all-caps font — incorporating design details that specifically tie back to the SeeingDreams brand's visual identity.

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1of1 Smiley Logo Design

1of1 Smiley Logo Design

I designed the 1of1 smiley logo as the "mascot" for a shoe customizing business I started during the COVID-19 quarantine. The logo is meant to look like a winking smiley face, but also clearly shows the "1of1" typography. // This logo has since been used on various apparel designs that resonate with athletes and creatives, embracing human uniqueness and 1of1 vision.

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1of1 Mascot Hoodie Knitwear Design

1of1 Mascot Hoodie Knitwear Design

Individual Role: Designing and developing from the first iteration to the final bulk order version. // Size Chart and renderings made in collaboration with a pattern developer.

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Coaster Patch Shirt Design

Coaster Patch Shirt Design

A simple patch design that adds to the unboxing experience and value within a single t-shirt. // Individual Role: Designing and developing the removable patch concept from the first sketch to the final sample version. // Size Chart made in collaboration with a pattern developer.

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Ruff Grounds Logo Design Direction

Ruff Grounds Logo Design Direction

I worked with a graphic designer to home in on a new brand logo, wordmark, and typography for the Ruff Grounds Coffee brand. // Individual Role: Providing Creative direction for mood, intentional design details, color design, and all revisions leading up to the final versions. // Graphic designer's role: Creation of each logo and wordmark based on feedback and comments provided for each revision round.

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SD Eye & Fingerprint Logo Design

SD Eye & Fingerprint Logo Design

I designed the SD logo for the SeeingDreams brand. Symbolizing the shape of both an eye & fingerprint. The eye shape ties back to [seeing] dreams, and the fingerprint shape ties back to the brand's emphasis on "creating to human uniqueness."

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@BestCelebrations Icon and RedZone Stitch Design

@BestCelebrations Icon and RedZone Stitch Design

Asked by the owner of @BestCelebrations (BC) Instagram to create an intentional icon and product design feature for their merchandise. /// I created a 'RedZone stitch concept that aligns the daily lives of consumers with the page's football centric content, and an Icon that builds off the BC logo to visually express the page slogan — "Home of the daily celebration."

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Why Chain Design

Why Chain Design

A sleek necklace design capable of constant wear.

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Hill Short Design

Hill Short Design

A sleek 6-pocket short // Individual Role: Designing and developing the concept from the first sketch to the final rendering. // Size Chart and renderings made in collaboration with a pattern developer.

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1 Jersey Knitwear Design

1 Jersey Knitwear Design

Individual Role: Designing and developing from the first iteration to the final bulk order version. // Size Chart and renderings made in collaboration with a pattern developer.

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2in1 Mesh Pants Design

2in1 Mesh Pants Design

Bridging the gap between sport and lifestyle through combining a pleated pants fit with the performance functionality and feel of 2-in-1 liner shorts.

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Loma Footwear Development

Loma Footwear Development

To provide a performance fit and easy on/off solution for senior athletes with arthritis in their hands. // Done in collaboration with my UO SPM product team. // Individual Role: Creating and revising the design from the first sketch to the final sample.

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1of1 Mascot Hoodie Knitwear Development

1of1 Mascot Hoodie Knitwear Development

Individual Role: Designing and developing from the first iteration to the final bulk order version. // Size Chart and renderings made in collaboration with a pattern developer.

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Coaster Patch Shirt Development

Coaster Patch Shirt Development

A simple patch design that adds to the unboxing experience and value within a single t-shirt. // Individual Role: Designing and developing the removable patch concept from the first sketch to the final sample version. // Size Chart made in collaboration with a pattern developer.

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1 Jersey Knitwear Development

1 Jersey Knitwear Development

Individual Role: Designing and developing from the first iteration to the final bulk order version. // Size Chart and renderings made in collaboration with a pattern developer.

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Product: 1of1 Mascot Hoodie Knitwear

Product: 1of1 Mascot Hoodie Knitwear

Individual Role: Designing and developing from the first iteration to the final bulk order version. // Size Chart and renderings made in collaboration with a pattern developer.

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