Loma Footwear Design
Details
Sample front view.
Color CADs — front and back views.
Performance fit, easy on/off tongue design, low dexterity closure trims.
side view showing functional use of tongue flap and design.
Outsole and cross sections — 3/4 carbon fiber shank for energizing support and flexibility for the toes.
Colors, CAD top views, and packaging.
Process
Product-solution brainstorming session. Walking/Performance footwear was the end choice.
Shape, outsole, details, and line inspiration. Aiming to balance a shoe that performs for senior athletes, but visually goes beyond 'old person shoe' stereotypes.
Sketches — conceptualizing various potential closure options for an easy on/off shoe.
Initial CAD drawings. Working out closure options and overall shoe shape.
Concept 1: A double BOA tightening system and various thumb holds for an easy on/off experience — concealed with a wrap to maintain a minimal/sleek look.
Concept 2 (top): showing a 'joystick' BOA design that hides the entire tightening system under a thin overlay. Concept 3 (bottom): Normal BOA with the same overlay — and a full zip down the back heel.
